11/19/2022 0 Comments Vw umsatz 2013Many organizations are curtailing or even abandoning performance management because of difficulties measuring performance and disruptions in performance-based pay due to the COVID-19 crisis. Furthermore, there is high impact for researchers in terms of prospective research directions. This research has significant implications for service providers in terms of developing managerial strategies for consumers in terms of selecting services that meet their needs. The primary objective is to read and analyse the use of ML techniques for consumer sentiment analysis on online reviews in the domain of hospitality and tourism. We show a systematic literature review to compare, analyse, explore, and understand the attempts and directions to find research gaps in illustrating the future scope of this pairing. This paper presents a study to determine the usefulness, scope, and applicability of this alliance of ML techniques for consumer sentiment analysis (CSA) for online reviews in the domain of hospitality and tourism. Machine learning (ML) techniques have been utilized to handle this difficulty in real-life applications. With the advancement of technology, a massive amount of social web data increasing in volume, subjectivity, and heterogeneity becomes challenging to process manually. Disentangling consumer perception to gain insight into the desired objective and reviews is significant. The study results enable a comprehensive understanding of airline service quality based on real-time consumer insights, which can help strategize and develop customized interventions for airline service designs and realignments.Ĭonsumer sentiment analysis is a recent fad for social media-related applications such as healthcare, crime, finance, travel, and in academia. Furthermore, this study identifies the crucial service attributes and their sentiment strengths toward key service dimensions. The empirical investigation of service ratings depicts that the fitted logit model adequately explains airline service quality-airline recommendation relationship for business and economy class travelers. The current research was conducted on passenger reviews, ratings, and recommendations data (1270 business class and 2464 economy class passengers) from of three major airlines using logistic regression and sentiment analysis. It also examines the essential attributes that determine key airline service quality dimensions. Using a mixed-method technique, the present study investigates the causal relationship between consumer judgments about airline service quality and their online recommendations. This study is considered the first to employ the TPB as a theoretical foundation to test the antecedents of online brand advocacy (OBA) in relation to sustainable brands with the inclusion of consumer sustainability orientation as a predictor of attitudes with respect to the three dimensions of sustainability and the moderating effect of pro-environmental self-identity. The study also found that pro-environmental self-identity does not moderate the relationship between the TPB core components and online brand advocacy. In addition, the results indicated that two dimensions of sustainability orientation, economic and social orientation, are significant predictors of attitudes. The findings of this study demonstrated that the TPB is applicable to measuring consumers' advocacy intentions. Results of the study showed that attitudes, subjective norms, and perceived behavioral control (PBC) were positively related to consumers' advocacy intentions. Millennials have been chosen for the current paper to be studied. Quantitative research with the use of web-surveys is employed to test the research hypotheses with a total sample size of 536 respondents. The importance of using the TPB to study online brand advocacy lies in the accumulated evidence that shows that this theory is useful in explaining most kinds of social behaviors. Consumer sustainability orientation is also added as an antecedent for attitudes to determine the degree to which consumers' personal convictions and attitudes toward sustainability impact their attitude toward sustainable brands. The main aim of this study is to integrate the theory of planned behavior (TPB) to examine consumers' intention to advocate for sustainable brands, whilst incorporating the moderating role of pro-environmental self-identity.
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